How To Improve The Google Ranking Of Your Online Store
More viability on the search results of Google and other search engines means more sales for your online store. Therefore, rank checker tools come in handy. Here are some tips to rank your ecommerce store higher on Google search results and reap the rewards.
Make Sure Your Website Is Easy To Use
Google prefers websites with a sound hierarchy to websites with bad or complicated hierarchy. A hierarchy of a website means the structure of the website – how the content is organized on your website.
Websites with better hierarchy are easy to use for visitors and they can find what they are looking for easily. Google notices this and rewards the website with a higher ranking.
The Website Should Be Responsive On All Devices
Most visitors to your ecommerce store will be using their mobile devices so the store must be optimized for mobile use. But don’t forget tablet and desktop users as well. Therefore, keep all the common platforms in mind and develop and improve your online store’s performance on them. Make sure that the store has a responsive design and is easy to navigate no matter which device the visitor is using.
Fast Loading Speed
The speed of your online store affects your SEO ranking. Page is a known ranking factor and on top of that, slow page speed can affect your website indirectly as well. When the store won’t load quickly, more visitors will close the website and move to other stores. This will increase your bounce rate and reduce dwell time. Google will notice this and demote the search engine ranking of your ecommerce store.
Use the Google PageSpeed Insights tool to find out technical SEO issues and the page speed results of your store.
If your website is performing slowly on the tool, use lesser images on the pages, reduce the size of your images with photo compression tools, create a site map, change your web hosting service, reduce the size of videos on your website, and avoid unnecessary plugins.
Optimize The Product Pages
The product pages usually act as the landing pages for your ecommerce store. If a user searches for “Samsung covers”, they may see your store’s product page of a Samsung smartphone cover.
Therefore, the product pages must be visually appealing yet easy to use. Don’t try complex and experimental ideas for descriptions and photos. Stick to the most common and working design and presentation. Make sure that the features and description of the products are clear and on-point.
The information should be laid out so the users can scan through it and quickly find the information they are looking for.
Moreover, to show the potential customers that people trust your store and products, each product page must have a review or testimonials section where you should collect genuine reviews.
Select The Right Keywords
Keyword research is critical for SEO ranking for websites whether you have a blog or an online store. So, keyword research can make or break your store. Getting the services of experienced SEO specialists is helpful for profitable keyword research and SEO strategy.
When looking for keywords, make sure they have a good number of monthly searches and have low competition.
Furthermore, don’t forget to use long-tail keywords along with primary keywords to make the homepage content or product description keyword-rich without the risk of keyword stuffing.
Increase Inbound Links For Your Ecommerce Store
Inbound links are the links to your websites on other websites. Inbound linking is an excellent way of increasing your SEO rank and traffic to your online store. Getting organic links is one of the most difficult things in SEO. You should consider the following strategies. Make sure of the strategies in moderation as overdoing them can result in the blacklisting of your online store.
- Use your social media pages and accounts for brand awareness and fair inbound linking to your store. Add posts with links to your store on Facebook, Instagram, Twitter, Pinterest, etc.
- Quora is a helpful place for online stores and websites to create inbound links.
- Create internal links and link to your own products.
- Ask repeat buyers to promote your online store.
Higher SEO ranking is directly linked to increased sales. Implement the above strategies and monitor your store with a white label rank tracker.