What Is Brand Awareness And How To Measure It?
When you look for best review management software for your brand, you should have detailed knowledge about your brand awareness and how you can make it more recognizable in the market. It is not as difficult as it sounds since you just need to have a little basic knowledge about brand awareness so let’s discuss what it is all about.
Brand Awareness is all about: do people picture the brand when they hear the name of the brand? The more number of people knowing a brand by its name or logo, the better brand awareness of the brand is. You can say it is the base on which customer review software usually works so you have to penetrate your products into the market using this strategy.
Brand awareness plays a very important role in marketing of your brand and you have to work very hard at initial stages when your brand is new in the market. Creating brand awareness helps you to promote your new products or reviving an older brand and it is considered as a key to move further in the market. And this strategy is especially helpful when competition is very high in market while you wish to be among the top rated list of business with the help of best review management software.
Tips to Measure Brand Awareness
- Keeping Eye on Direct Traffic
Direct traffic refers to the people who directly type your URL in the browser to surf your website. It is the most important factor to measure your brand awareness as this shows the number of people who are familiar with your company and the product through your name. You can use Google Analytics to track the number of people for all these things which can help you over time to make or adopt necessary changes. These results will also reflect on many of the customer review software so make sure you are giving the desired amount of attention to this part of your business.
- Check Out the Earned Media
It is basically your brand being mentioned in different blogs and articles on social media for some new launch or an analysis report. Earned media is a type of boosting your brand awareness in market so checking out the number of such articles is going to help you in keeping track what is the current position of your brand.
- Analyze Your Social Media Platforms
Nowadays, social media platforms are the biggest tools to know about your reputation in the market. You can just search about your brand showing yourself a customer and see what people generally think about you. Talk to them directly and get to know their perception about your brand and if it is negative then what is the major cause for that. Also, if it is positive then what is the specific thing that people like most about your brand? This way you can easily dig down the major plus and minus of your brand so you can try to make necessary improvements.
- Make Online and Offline Surveys
You can either send emails to customers to fill the survey or directly call them just to make a general survey of your brand. You can include questions like how they come to know about your brand from existing customers or make some random selection of people and ask them if they are familiar with your brand. The results of these metrics also hold great importance in your rankings on best review management software along with your current position of brand awareness among general public. You will also come to know about how people generally hear about you while you also get an idea about the number of people who can recall your brand either easily or after thinking for some time.
- Sharing Your Content
You definitely have some blogs about your brand and giving an option of sharing those blogs on social media is definitely going to help you know about how many people are interested in your products. It is also a good way of becoming a top rated brand in customer review software when you have a good number of shares on your blogs among various platforms.